When you pick out signs, awnings, and canopies for your Greenville, NC business, you need to make sure it pops. You need people not to just walk by your signage, but stop and walk in. More than the writing, more than the design—the reason they will stop is color. Have you thought about what color choices you’re making with your branding? If you haven’t, here’s a handy guide to help you find what color best fits your business.


When you choose green as a font color or logo, it evokes freshness or balance. This also alludes the the earth, for eco-friendly brands. We are programmed to think that seeing green equals “Go!”. Because of that, this is a color that oozes positivity. Other buzzwords it lends itself to are fresh, organic, and calming.


This often projects responsibility, loyalty and a sense of calm. This is great for financial institutions, health beauty products, corporations and social networks. Other words it evokes are tranquil, peace, trust, harmonious and reliable.


Yellow is bright and energetic. Every hear of a ‘sunny disposition’? That’s what people feel when they see this color. It conveys warmth, positivity and cheer. It’s great for marketing to all ages and particularly for restaurants because the color stimulates appetite. Buzzwords include energetic, joyful, and light hearted.


This is a color full of power. Choosing the color is widely known to attract attention, stimulate the appetite, and evokes passion. It’s a dramatic choice that could make your brand stand out. Though, use with the discretion, it can be overpowering. Other words it evokes include love, dangerous and dynamic.


In stark contrast to all of the other choices, black is a statement in its understatement. Everything we see written is usually in black. So why is it a strong brand choice? It evokes elegance and sophistication, while still being familiar. It evokes a timeless and bold appeal. This is most often used in fashion or luxury brands. Some other words it brings to mind are formal, classic and elegant.

Ready to Design?

Choosing how you brand and what colors to use is incredibly important. Seeing signs and banners of your business, with your chosen colors and logo, is what brings your customers face to face with you. At Rocky Mount Awning and Tent Company we want to make sure you have the best design possible. We’ve been serving Rocky Mount, NC, Greenville, NC, and surrounding areas since 1925 by meeting businesses needs. Our in-house fabricators can create the custom signs that can set your business apart. Whether you need it above one of our awnings, on business vehicles and trailers, or stand alone signs, we’re dedicated to you. Our technicians are ready to help you pick the right type of signs for your Rocky Mount, NC or Greenville, NC based business. Taking into account the budget, zoning code, neighborhood, brand image, and wall surface, we can identify the ideal materials and style to highlight your business.

If you’re ready to get started, contact us today.