Is your current sign for your business not helping to attract new business to your store? This might happen depending on the age of your sign, the visibility of it, and maybe just business trends in general. We want to go over some signage trends to expect in 2021. Whether you’re ready to jump on the trendy sign train or not, this might be helpful for you!
Early in the year, 2020 proved to be the beginning of what looks to be an eventful decade. The signage industry, like many others, had to adjust to a changed atmosphere and considerable uncertainty. Retailers, business owners, and entire industries contemplated how to achieve success in a “new normal.” The theme of signage trends in 2021 aligns with companies that are actively refreshing their brand image and adapting to change. During a time when consumerism has been, at times, fragile, in 2021 the trends will be deliberate and personalized. Brands are in a distinct position to bring new attention to their signage and upgrading their image.
Here are some of the signage trends we can expect in 2021:
Innovation
Technology isn’t a trend, per se, but it’s the result of progress and it’s a propellor of progress. Creative and innovative signage can show an appreciation for and utilize technology without being pretentious or unobtainable. For example, branding that incorporates graphics with social nuances such as mobile devices and hashtags are showcasing their innovative side.
Personalization
Everyone in every demographic wants to be recognized or considered. Forecasters study the retail habits of consumers and studies have shown that personalization is the key to reaching more customers. Signage can be personalized to appeal to a particular group of people or a certain affiliation.
Minimalism
Less is more, especially in sign and branding design. Consumers view tens of thousands of images, advertisements, and branded content every day. After viewing screens so frequently in their business and personal lives, consumers have a preference for minimal signage and branding. Cluttered logos and graphics are not pleasing to the eye.
Sustainability
Environmental consciousness is a theme across all industries. Consumers are now more invested in their decision-making and who they do business with – and why. They analyze their own consumption patterns and expect companies to adhere to the morality of environmental impacts. Modern businesses and branding should incorporate an awareness of the need for sustainable practices.
Digital
A tech-led approach to signage isn’t for every business. But, it’s a simple and modern approach to signage that can be personalized with trending messages based on current specials and promotions. In the restaurant industry, digital menus are a great option that allow for easy updates and changes. In the hospitality industry, many hotels and resorts have found digital signage helpful when directing guests to ballrooms and meeting rooms for conventions or events because they can be changed in-house from a computer behind the scenes. More and more, businesses in a variety of industries are finding ways to make digital signs work for them. These signs can be created in a variety of sizes which helps get your message across in a variety of locations indoors and outdoors. Digital signs are well-lit and draw attention from a distance. When connected to certain POS systems, you may be able to set up your digital signage to feature trending products and promotions in real-time. The options with digital signage are truly endless.
At Rocky Mount Awning & Tent Company, we are an in-house fabricator of custom awnings and canopies. Our goal is to make your storefront dreams a reality. We create, install, and service our signs, awnings, and canopies. Our awnings and outdoor canopies can improve the look of residential, storefront, or business buildings while adding protection from the sun, saving you money, and advertising all at the same time. We also make and repair custom tarps and covers. No matter what you need – an awning, a canopy, or a sign – you’ve come to the right place. We can’t wait to work with you to make your dreams in 2021 become a reality!