One of our favorite things about the end of the year is looking ahead to what’s coming up next. And one of our favorite ways to do that is to take a look at the logo design trends that are gaining traction and getting ready to dominate the scene in the new year.
So we asked our community of designers from around the world which logo design trends they think will be big in 2022. Last year, we saw lots of logos that played with ideas of innovation within constraints. In 2022, we’re going to be seeing bolder, less constrained logos—logos developed for a world that’s adapted to life amid a global pandemic. As we move deeper into the new decade, it’s these designs that are carving out and defining the 2020s’ aesthetic.
Take a look at the top 2022 logo design trends
- Retro rubber hose logos
- Blurred logos
- Stretched and continuous lettering
- Scribbles and sketches
- Experimenting with line thickness
- White space finds imagery
- A groovy revival
- Layered elements
- Typography takes shape
- Grunge gets a revamp
1. Retro rubber hose logos
You’ve seen rubber hose imagery. If you’ve ever played Cuphead or Bendy, or if you’ve ever simply watched a cartoon produced in the 1920s or ‘30s, you’ve seen rubber hose animation. And in 2022, you’re going to see it a whole lot more… in logos!
2. Blurred logos
You’re supposed to be able to read a logo’s text, right?
In 2022, that’s going to be a much lower priority as designers experiment with blur effects to emphasize fluidity and movement, rather than focusing solely on readability.
3. Stretched and continuous lettering
Blurred logos aren’t the only kind of distortion we’re going to be seeing a whole lot more of in 2022 logo design trends. Designers are also playing with stretched and continuous lettering for a boundaryless, infinite look and feel.
2000s nostalgia is something we’ve explored on the blog before. Last time, we wondered if it was too soon to start incorporating throwbacks to the aughts aesthetic in designs. Now, the answer is clear: absolutely not! Take a look at the style that’s been was first dubbed “McBling” by Evan Collins in 2006.
5. Scribbles and sketches
While some designers are riffing on simpler times in their logo designs by incorporating aesthetics from past decades, others are going in another direction for their nostalgia: shaky, scribbly, child-like art.
6. Experimenting with line thickness
These logos stick with their brands through thick and thin… literally! In 2022, expect to see a lot of logos that have varying line thicknesses. By doing this, designers are playing with balance to give their designers additional depth and complexity.
7. White space finds imagery
White space in your logo, also known as negative space, is often just blank. That blank space can do a lot of things, like create a “setting” for your logo’s focal point and balancing its composition to avoid looking cluttered. In other cases, blank space communicates a brand value like directness or openness. But in 2022, you’re going to see more logo designers working with blank space in a way you might not have seen before: treating it as a blank canvas to fill in different ways, depending on where and how the logo is being used.
8. A groovy revival
One recurring theme in logo design trends, year after year, is logos seeking aesthetic references from the groovy years of the ’70s.
This trend is retro yet futuristic, kitsch yet sleek. Bright, garish colors are contrasted with minimal layouts while fonts melt into curvy letter forms or bubble up into softie styles.
9. Layered elements
Another one of the key logo design trends we’ll see rise to prominence in 2022 is logos with layered elements. Designers are exploring geometric forms, fonts and color blends to create classic logos—with a twist.
10. Typography takes shape
Once again, we see wordmark logos taking center stage, with the logos’ lettering communicating their brand personalities. These logos come in two varieties: logos where the typography reigns in the imagery, providing an emblem-like shape for the logo, and logos where the typography is nestled within the imagery, providing it with structure and shape.
11. Grunge gets a revamp
We’ve just seen how designers are paying homage to ‘30s animation, ‘70s groovy optimism and ‘00s maximalism in 2022 logo design trends. But these aren’t the only decades whose aesthetics are in the spotlight this year. Designers are also throwing it back to the ‘90s with grunge-inspired designs.
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