A few days ago, we posted a blog about static and digital signage. Today we’re following up with even more advantages and disadvantages of each.

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Cost

Pros:

Static
Cheap Initial Cost:
 Depending on the sign project, Static signs is cheaper to obtain; half the cost of digital signs.

Little to No Maintenance: Once the sign is fabricated and installed, it can serve its purpose for years to come. If any repair is ever needed, Front Signs provides repair and replacement services to our partners and potential Customers.

Digital
Ad campaigns: Digital signage is cost-effective and with high ROI when you “rent” the display and use it for your advertising campaigns.

Cons:

Static
Costly in the long run: Printed Signage is used one at a time at a specific location. As the business changes the services, adds or reduces a certain product line, banners must be accordingly changed.

However, this doesn’t refer to certain types of traditional signage (A-frame and display stands) with changeable displays.

Digital

Initial huge and “Minimal” Long-term Costs: The initial cost of digital signs is higher than most static sign options. Moreover, the additional article marketing software and press playing devices need to be purchased.

Coupled with the costs like compensating to the staff, repair and maintenance of the signage should also be considered.

Conclusion: Digital Signage (DS), depending on the size and location costs from $1200 to $10.000 monthly (this is a big chunk from the budget!). The investment makes business sense if you plan to display several messages at a time.

You should also consider the fact, that the more DS gains popularity, the higher is the cost of the advertising units.

As for Print signage, large scale signage implementation is inconceivable (though definitely less costly).

Both require time and money to design and operate, print or animate, distribute or setup. And extra ongoing bucks for renting, support and/or maintenance.

Environment

Cons:

Static
Energy use: Printing and fabrication of a certain signage takes an incredible amount of energy. Also, delivery, distribution and disposal play a significant role in the eco-system.

Chemicals: For printing and manufacturing, chemicals, solvents and similar toxic substances damage the environment.
Short to mid-term shelf life: larger format prints have a short or mid-term usage, and all the waste that is generated monthly from the ad campaigns has serious substantial implications.

Waste: banners, vinyl adhesives, inks and solvents together with the increased greenhouse gas emissions, incineration and release of methane gas coupled with transportation logistics are the basic environmental issues to consider.

Digital
Energy use: While traditional requires energy for printing and erecting, Digital consumes energy and highly contributing to carbon footprint. Touch screen devices require even more energy for touch-sensitive information process.
Mid-term shelf life: everybody speaks of the multi-location and multi-messaging functions of the Digital, but nobody considers the fact that these displays also have mid-term lifespan. To suffice the modern needs, the businesses need to obtain the latest version of a display in the sake of a higher HD and video quality.     
Waste
: The purchase after the bigger and better screens leads to a solid quantity of waste.

Pros:

Static
Eco-friendly materials: For Custom sign fabrication usually sign companies use materials such as Aluminum, Acrylic, PVC, LED lights are used. These materials are durable and have a long lifespan, meaning avoid the landfill for a time being. Good news is that Vinyl banner and paper posters along side with all these materials are RECYCLABLE.

Digital
Eco-friendly system: Digital signage eliminates the need to print new messaging as it can be easily updated and changed based on the campaign. Digital also uses LED screens (alternative to LCD) with automatic brighness control, which balances energy with the level of ambient light.

Conclusion: Sustainable initiatives are top priority, and waste is a common environmental issue.

Both digital and static harms the eco system in their own way. To reduce the negative impact, businesses must recycle paper and plastic to minimize the infrastructure waste output.